Predicting the future of the world
Total predicts human behaviour in capital markets, market research, politics and more by combining AI clones with real human interactions.
We are building the infrastructure to create and operate agentic digital twins, using real time human data to run simulations across populations at unprecedented scale.
Explore the systems that make large-scale human simulation possible.
VIEW PRODUCTS
total
Winner
Option A
Option B
Ad Optimization Score
83.5%
Elections Prediction Trend Over Time
1w
2w
3w
4w
5w
6w
7w
8w
Candidate A
Candidate B
Candidate C
Winner
Your Study Matching Audience
37M
matching profiles
Humanity Represented at Scale
Model populations using real people as the foundation.
Total constructs digital populations from continuously updated human profiles, capturing hundreds of traits across demographics, psychographics, and behavior to accurately represent any group, region, or audience on demand.
01
Built from real people, not synthetic averages.
Make the Future Observable
Evaluate outcomes before they occur.
Total enables controlled simulation of hypothetical events by introducing new information, conditions, or narratives and observing how real populations would respond before those events unfold.
02
Understand the impact of change before it becomes reality.
Population Insight Without Delay
Compress weeks of research into moments.
By replacing traditional data collection with simulation grounded in live human profiles, Total delivers faster and more reliable insight than surveys, polls, or focus groups.
03
Insight scales. Human participation does not.
Approaching Ground Truth
Accuracy improves with scale
As more agents are introduced, variation narrows and outcomes align more closely with real-world behavior, allowing simulations to converge toward reality rather than abstraction.
04
Scale transforms uncertainty into signal.
Build the systems that help humanity understand itself
JOIN THE TEAM
Philip Brook
Co-Founder & CEO
Artem Alekhin
Co-Founder & CTO
Open Roles
VIEW ALL
Head of Human Simulation
Toronto, Canada
Principal Research Scientist, Human Systems
Toronto, Canada
PRODUCTS
COMPANY
About
Careers
SOCIAL
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total
© 2026 Total. All rights reserved.
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Total predicts human behaviour in capital markets, market research, politics and more by combining AI clones with real human interactions.
Predicting the future of the world
We are building the infrastructure to create and operate agentic digital twins, using real time human data to run simulations across populations at unprecedented scale.
Explore the systems that make large-scale human simulation possible.
VIEW PRODUCTS
Winner
Option A
Option B
Ad Optimization Score
83.5%
Your Study Matching Audience
37M
matching profiles
Elections Prediction Trend Over Time
1w
2w
3w
4w
5w
6w
7w
8w
Candidate A
Candidate B
Candidate C
Winner
total
Listening Alignment Percent
92.3%
matched
01
Built from real people, not synthetic averages.
Humanity Represented at Scale
Model populations using real people as the foundation.
Total constructs digital populations from continuously updated human profiles, capturing hundreds of traits across demographics, psychographics, and behavior to accurately represent any group, region, or audience on demand.
Make the Future Observable
Evaluate outcomes before they occur.
Total enables controlled simulation of hypothetical events by introducing new information, conditions, or narratives and observing how real populations would respond before those events unfold.
02
Understand the impact of change before it becomes reality.
03
Insight scales. Human participation does not.
Population Insight Without Delay
Compress weeks of research into moments.
By replacing traditional data collection with simulation grounded in live human profiles, Total delivers faster and more reliable insight than surveys, polls, or focus groups.
Approaching Ground Truth
Accuracy improves with scale
As more agents are introduced, variation narrows and outcomes align more closely with real-world behavior, allowing simulations to converge toward reality rather than abstraction.
04
Scale transforms uncertainty into signal.
Build the systems that help humanity understand itself
JOIN THE TEAM
Philip Brook
Co-Founder & CEO
Artem Alekhin
Co-Founder & CTO
Open Roles
VIEW ALL
Head of Human Simulation
Toronto, Canada
Principal Research Scientist, Human Systems
Toronto, Canada
SOCIAL
X
COMPANY
About
Careers
PRODUCTS
total
© 2026 Total. All rights reserved.